Frequently Asked Questions
(FAQ)
Scent marketing is a strategy that uses fragrance to enhance a brand's identity, create memorable experiences, and establish a deeper emotional connection with customers. It involves the strategic use of scent within a business environment to improve customer satisfaction, increase sales, and strengthen brand loyalty.
Scent And Sense leverages over a decade of expertise in the fragrance industry to design custom scent solutions tailored to each business's brand identity and goals. We work closely with our clients through a comprehensive process that includes scent selection, diffusion technology, and ongoing support to ensure the effective implementation of scent marketing strategies.
Virtually any industry can benefit from scent marketing. Our clients span across retail, hospitality, healthcare, finance, real estate, and more. We customize scent solutions to match the unique needs and objectives of businesses in various sectors, enhancing their customer experience and brand perception.
Yes, all our scents are formulated with the highest quality ingredients that comply with international safety standards, including IFRA (International Fragrance Association) guidelines. We prioritize safety and well-being, ensuring our fragrances are non-toxic, allergen-free, and suitable for continuous indoor use.
We employ various metrics to assess the impact of scent marketing on our clients' businesses, including customer feedback, sales data, and engagement levels. We also provide ongoing support and adjustments to ensure the scent marketing strategy continues to align with business objectives and market trends.
Absolutely. Scent marketing complements visual and auditory branding elements, creating a cohesive and immersive brand experience. We work in tandem with our clients' marketing teams to integrate scent seamlessly into broader marketing campaigns and strategies.
The investment varies based on the scope of the project, including the size of the space, the type of scent delivery system needed, and the complexity of the scent blend. We offer scalable solutions to accommodate businesses of all sizes and provide a detailed quote following our initial consultation.
To begin, contact us through our website or by phone to schedule a consultation. Our team will guide you through the process, from conceptualization to implementation, ensuring a tailored scent marketing strategy that aligns with your brand's vision and objectives.
We believe in building long-term partnerships with our clients, offering not just scent solutions but ongoing support and strategy refinement to adapt to evolving brand needs and market conditions. Our goal is to contribute to sustainable growth by enhancing customer experiences and loyalty through the power of scent.
We are experts in Perfume Manufacturing and Custom Scent Design for your brand. We create unique signature fragrances and advanced diffusion systems to help businesses build memorable customer experiences and achieve sustainable growth. We serve a wide range of industries, including retail, hospitality, health & spa, fashion, restaurant, and luxury goods, partnering with leading brands to enhance their identity and customer engagement.
Our mission is to be the leader in scent design in Asia for cosmetic and perfume industries, delivering unique fragrances that reflect the identity and concepts of our clients. We aim to grow sustainably together with partners by providing creative olfactory experiences from thousands of aromatic raw materials.
We combine art and science to design fragrances that represent the distinct personality and concept of each brand. Our fragrances often incorporate Thai local herbs and raw materials, creatively blending tradition with modern scent technology.
We offer comprehensive Scent and Brand Services (One-Stop Service) including
Signature Scent Design for bespoke brand identity.
Original Design Manufacturing (ODM) for seamless production.
Scent Diffuser Systems for various space types.
Fragrance Ingredient Supply for efficient and sustainable production management.
Full-Service Brand Building, CI Brand Design, and Packaging Design, all in one place.
We are committed to creating value for agricultural communities by using local raw materials and supporting sustainable production. Our approach integrates sustainability into brand DNA, promoting responsible consumption and environmentally friendly fragrance products.
Unlike many, we see ourselves not just as fragrance producers but as experience designers. We help brands connect emotionally with their customers through scent stories, blending passion, science, and creativity to craft memorable olfactory experiences.
The Global Standard for fragrance safety is set by the International Fragrance Association (IFRA). IFRA establishes strict limits on fragrance ingredients to ensure consumer safety and environmental protection. Scent & Sense follows these standards, including producing fragrances free of 26 allergenic components, to deliver safe products especially suited for sensitive skin and children. This ensures compliance with global safety and quality requirements.
Scent And Sense has received numerous awards, 47 in total across Thailand and internationally, from 2022 to 2025. Notably, the company won The Beauty Shortlist Award 2022 in the Innovation category from the United Kingdom, affirming its creativity and expertise in designing unique fragrances using Thai herbal ingredients.
An ODM is a company that designs and manufactures a product which is then sold under another brand's name. They own the product's intellectual property, allowing clients to quickly adopt a ready-made design, make minor tweaks, and brand it as their own.
Examples of ODM operations are widespread across industries like electronics, computer hardware, and consumer goods. In the fragrance sector, a company like Scent & Sense serves as an ODM, designing and developing custom scents, fragrances, or wellness products that other businesses then sell under their own unique brand name.
It is a product the ODM company already designed and developed. Clients select this product, often from a catalog, make minor adjustments such as changing the color or branding, and then sell it immediately under their own label.
Companies use ODMs to launch products fast and affordably. It’s ideal for brands seeking ready-to-market consumer goods, electronics, or appliances without the time and expense of designing from scratch.
OEM (Original Equipment Manufacturer) is when a company produces products or parts based only on another company's precise designs and specifications.
The key difference is design ownership. An ODM designs and manufactures (client rebrands); an OEM only manufactures to the client's specifications (client owns the design).
Scent & Sense primarily operates as an ODM (Original Design Manufacturer). We handle the full process from designing and developing the fragrance and product formulation to manufacturing the final goods. While we can also act as an OEM by producing products based on a client's specific existing formula, our core strength is offering a turnkey ODM solution for brands that need a complete, ready-to-market product designed from scratch.
A Signature Scent is a unique fragrance that represents the success, personality, and identity of a brand. It is designed by combining the brand's character, customer preferences, and thorough market research to create a scent that communicates emotions and enhances customer experience.
Signature Scent helps create a memorable and deep emotional connection with customers by conveying the brand's essence through fragrance. It increases brand recall and enriches customer experiences, making the brand stand out in competitive markets.
Essential oils are natural extracts from plants with therapeutic properties often used in aromatherapy, while fragrance oils are synthetic and used mainly for their long-lasting pleasant scents in products like soaps, perfumes, and lotions. Both have unique uses in creating brand fragrances.
By strategically designing and deploying a Signature Scent tailored specifically to a brand, businesses can improve ambiance, strengthen brand recognition, and foster loyalty. This can be done through scent diffusers, personalized perfumes, and consistent scent experiences across customer touchpoints.
Olfactory marketing is the strategic use of scent to influence customer emotions and behavior. It's a powerful tool to instantly enhance brand identity and create memorable, lasting emotional experiences.
Scent directly accesses the brain's emotional and memory centers. By triggering positive feelings and associations, it demonstrably increases brand recall, encourages customers to spend more time in a space, and ultimately drives higher sales and loyalty.
Aromatherapy is a holistic practice that uses natural essential oils, extracted from plants, to promote therapeutic and healing effects on both the mind and body.
The perfume pyramid is a fundamental structure illustrating a fragrance's composition and how it evolves over time after application. It is organized into three distinct layers: top notes, middle (heart) notes, and base notes.
Top Notes: The initial impression. They are light and volatile, detected immediately but fading quickly (e.g., citrus).
Middle Notes (Heart): The core character. They emerge once the top notes evaporate, forming the main body of the scent and lasting several hours (e.g., floral, fruity).
Base Notes: The foundation. These are heavy, less volatile compounds that anchor the fragrance and linger for the longest duration, often hours to days (e.g., woody, musky).
It is the perfumer's blueprint. It ensures the fragrance is harmonious and long-lasting by guiding the careful balance of ingredients, allowing the scent to unfold gracefully in distinct, predetermined phases.
A Scent Diffuser System is a strategic tool that consistently and evenly disperses fragrance into a space. Its purpose is to create a memorable environment that instantly enhances ambience, reinforces brand recall, and deepens emotional connections.
The technology uses patented atomizing technology that breaks pure fragrance oils into incredibly tiny, dry particles a fine mist or dry vapor. This process ensures a long-lasting, consistent scent without leaving any wetness or residue.
A Scent Diffuser System can significantly boost your business in several key areas:
Boost Sales: The appealing aroma encourages customers to linger and spend more time engaging with your store and products.
Enhance Decision-Making: A pleasant atmosphere helps customers feel more relaxed, leading them to make purchasing decisions more easily.
Elevate Brand Image: Strategic scenting creates a sophisticated, memorable, and unique sensory identity for your brand.
Create Product Opportunities: The focus on fragrance can open up possibilities for developing new products in your fragrance and cosmetics categories.
Our system is unique for its Patented Atomizing Technology which ensures consistent, micro-particle diffusion across a wide area. Combined with our Scent Designers, we offer total customization, including programmable timers and the ability to synchronize scent with events and music, creating a deep, memorable brand experience.
Yes. When using safe, gentle essential oils specifically for sleep like lavender, a diffuser can be highly beneficial. It provides a soothing aroma that promotes relaxation and contributes to better sleep quality.
Simply fill the reservoir with your chosen oil, turn the diffuser on, and set the timing and intensity. For the best result, place the unit in a central location or near existing airflow paths for optimal distribution.
The usage is quite simple : Simply fill the fragrance reservoir with the designated scent oil for your diffuser, turn the unit on, and set the appropriate timing and intensity levels. For the best result, the unit should be placed in a central area or near an airflow path to ensure the scent is diffused thoroughly across the space.
Generally, yes, when used correctly and in moderation. Diffusers disperse oils at low, safe, and appropriate concentrations, preventing the scent from becoming overwhelming. If you have pre-existing respiratory conditions, consult a healthcare professional.
No. You can adjust the number of reeds to control the scent strength. More reeds mean stronger diffusion and fragrance intensity, but they will also cause the oil to be consumed much faster.
No, only fill the diffuser reservoir to the recommended level. In most ultrasonic models, the oil is often diluted with water. Adding excessive oil can lead to clogging or damage to the device.
Scent marketing is the strategic use of aroma to influence customer emotions and behavior. It is a powerful tool used to enhance a brand's identity, create memorable experiences, and establish a deeper, non-visual connection with consumers.
The model operates on the principle of sensory branding:
Brand Alignment: Developing a unique fragrance that perfectly reflects a brand's identity and values (the Scent Logo).
Strategic Diffusion: Using advanced systems to consistently and evenly spread the scent in a targeted environment.
Emotional Connection: The scent triggers positive emotions and memories, driving brand recall and influencing behavior (e.g., encouraging longer stays).
Fragrance marketing is essentially synonymous with scent marketing. It is the umbrella term for any activity that uses fragrance, be it ambient scenting in a store or a signature perfume product, to promote or define a brand.
It works because the sense of smell is directly linked to the brain's limbic system, which governs memory and emotion. By using a proprietary scent, a business bypasses conscious thought to create an immediate, deep, and lasting emotional association between the aroma and the brand experience.
The benefits are measurable and significant:
Boosted Sales: Customers spend more time and money in pleasant, scented environments.
Enhanced Brand Perception: Scent creates a luxury, quality feel.
Increased Brand Recall: It makes a brand up to three times more memorable than visual branding alone.
Improved Customer Mood: Positive aromas increase customer satisfaction and staff morale.
A classic example is the hotel industry. Many luxury chains use a signature scent diffused throughout their lobbies and common areas. Customers instantly recognize the brand whenever they encounter that specific fragrance, anywhere in the world, creating a powerful sense of familiarity and luxury.
There is no single universal "buy more" scent, as effectiveness depends on the brand context. However, simple, comforting scents often perform best. Studies have shown that simple aromas like vanilla, citrus, or green tea can be more effective than complex scents because they are processed faster and reduce cognitive load, leading to quicker purchasing decisions.
The best way to start is to first define your goal, then consult with experts:
Define Your Goal: Are you creating a product line (retail) or creating an ambience (environment)?
Consult a Scent Designer: Experts can help you translate your brand values (e.g., trust, luxury, innovation) into a signature, proprietary scent.
Implement Strategically: For ambient scenting, choose the right diffuser system and strategic placement for maximum impact.
