Scent Marketing Insight

In the world of branding marketing and customer experience design, scent has emerged as one of the most powerful elements for expressing...

As the marketing world shifts toward experience-driven strategies rather than focusing solely on selling products, brands are...

When it comes to rebranding, most people immediately think of changing logos, color schemes, fonts, or brand messaging. However, scent is...

Why does scent play such an important role in brand design? In today’s highly competitive market, building a strong brand identity is...

In today’s competitive business landscape, where creating a unique and elevated experience for customers is a top priority, “scent” has...