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Scent Marketing Insight
brand sensory branding design
Tel : +662-000-7722 | Line : https://lin.ee/4A9Z0s2
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The Importance of Scented Amenities in Creating an Elevated Customer Experience
In today’s competitive business landscape, where creating a unique and elevated experience for customers is a top priority, “scent” has...
Scent And Sense
Apr 1, 2025
Scent and Sense x KFC : ต้นตำรับความหอมชวนลิ้มลองกับ “ธูปไก่ทอดสูตรผู้พัน”
กลิ่นสมุนไพรนานาชนิดจากไก่ทอดเสิร์ฟใหม่ขณะที่กำลังร้อน ๆ กับเนื้อสัมผัสของแป้งบางกรอบ และความฉ่ำเนื้อเต็มคำที่ชวนให้น้ำลายสอทุกครั้งที่นึ...
Scent And Sense
Jan 30, 2023
Jasmine Extract From Mother's Day Symbol to High-Value Perfume Raw Material
Floral Fragrance Extraction: Absolute, The Pure Extract from Jasmine What comes to mind when you think of jasmine? Many may think of it as a symbol for Mother’s Day or recall the scent of fragrant garlands. However, there is another aspect of jasmine that holds far greater meaning and value. It is a source of livelihood for communities and increases the value of the flower by hundreds of times. Adding value to jasmine is not limited to stringing garlands; it can also be used
Scent And Sense
Aug 10, 2022
Rose Absolute from Rose Petals to Expensive Perfume
Why Is Rose Perfume Containing Rose Absolute So Expensive? Have you ever wondered why perfumes containing "Rose Absolute" tend to have such a high price tag? Behind such a steep price, there is always a memorable story. Today, we will take you into the world of rose petals to demystify the journey of Rose Absolute and the special nature of the rose that symbolizes the city of Grasse. In the world of scent compounding, unique fragrances are achieved through the blending of va
Scent And Sense
Aug 3, 2022
Frequently Asked Questions
(FAQ)
Scent marketing is the strategic use of aroma to influence customer emotions and behavior. It is a powerful tool used to enhance a brand's identity, create memorable experiences, and establish a deeper, non-visual connection with consumers.
The model operates on the principle of sensory branding:
• Brand Alignment: Developing a unique fragrance that perfectly reflects a brand's identity and values (the Scent Logo).
• Strategic Diffusion: Using advanced systems to consistently and evenly spread the scent in a targeted environment.
• Emotional Connection: The scent triggers positive emotions and memories, driving brand recall and influencing behavior (e.g., encouraging longer stays).
Fragrance marketing is essentially synonymous with scent marketing. It is the umbrella term for any activity that uses fragrance, be it ambient scenting in a store or a signature perfume product, to promote or define a brand.
It works because the sense of smell is directly linked to the brain's limbic system, which governs memory and emotion. By using a proprietary scent, a business bypasses conscious thought to create an immediate, deep, and lasting emotional association between the aroma and the brand experience.
The benefits are measurable and significant:
• Boosted Sales: Customers spend more time and money in pleasant, scented environments.
• Enhanced Brand Perception: Scent creates a luxury, quality feel.
• Increased Brand Recall: It makes a brand up to three times more memorable than visual branding alone.
• Improved Customer Mood: Positive aromas increase customer satisfaction and staff morale.
A classic example is the hotel industry. Many luxury chains use a signature scent diffused throughout their lobbies and common areas. Customers instantly recognize the brand whenever they encounter that specific fragrance, anywhere in the world, creating a powerful sense of familiarity and luxury.
There is no single universal "buy more" scent, as effectiveness depends on the brand context. However, simple, comforting scents often perform best. Studies have shown that simple aromas like vanilla, citrus, or green tea can be more effective than complex scents because they are processed faster and reduce cognitive load, leading to quicker purchasing decisions.
The best way to start is to first define your goal, then consult with experts:
• Define Your Goal: Are you creating a product line (retail) or creating an ambience (environment)?
• Consult a Scent Designer: Experts can help you translate your brand values (e.g., trust, luxury, innovation) into a signature, proprietary scent.
• Implement Strategically: For ambient scenting, choose the right diffuser system and strategic placement for maximum impact.
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