Scent Marketing Insight

When the fragrance It is the silent power that comforts you on a tired day. Although stress cannot be avoided 100%, we can "alleviate" it...

Perfume isn't just for fragrance, it's a "personal signature" that can tell you a lot. The scent you choose may reflect your personality....

Just smell something, and you immediately feel better without realizing it. Sometimes, the subtle scent of a perfume we like can help us...

When fragrance becomes the starting point for building a better society “Social impact only grows when we work together.” In today’s...

Nature is not just a source of ingredients, it's a partner in protecting the planet. “Planting a single herb may not stop global warming…...

Today’s consumers don’t just choose products based on scent or style, they're looking for brands with values and purpose . That’s why at...

Inequality doesn’t only stem from income or economic status, it includes disparities in access to education, career opportunities,...

"We grow together when we open doors for one another." As economies demand flexibility and society shifts its attention to local...

"A great scent should never leave a heavy trace on the Earth." As consumers become increasingly eco-conscious, fragrance brands face the...

“True beauty begins with learning, and a great brand begins with open opportunity.” As the beauty industry grows rapidly and consumers...