The Scent of Equal Chance: Scent And Sense’s Campaign to Empower All

Inequality doesn’t only stem from income or economic status, it includes disparities in access to education, career opportunities, cultural expression, and social participation. At Scent And Sense Laboratory Co., Ltd., we recognize the role that modern businesses must play not just to create quality products, but to empower people from all walks of life to stand on equal ground.

From this mission emerged the campaign “The Scent of Equal Chance,” an initiative focused on empowering often-overlooked communities: marginalized youth, ethnic minorities, people with disabilities, and LGBTQ+ individuals.

A Campaign that Builds Both Fragrance and Futures

At the core of this campaign are workshops and vocational training programs that equip underserved groups with real-world scent-making skills. From scent analysis and natural ingredient blending to brand storytelling, participants create their own perfumes, many of which are selected for actual marketing campaigns or client briefs.

For instance, last year’s collaboration with northern Thai ethnic youth led to the creation of a unique fragrance inspired by traditional herbal knowledge, an innovative blend that proudly celebrated their cultural identity.

Partnering for Long-Term Impact

This campaign thrives on partnerships with NGOs, universities, vocational centers, and shelters to ensure fair selection processes and maximize reach. Financial support is provided in the form of travel stipends, workshop supplies, and essential living costs.

Graduates receive certifications and mentorship in business development, increasing their chances of becoming fragrance entrepreneurs.

Storytelling to Break Bias

Scent And Sense also drives public engagement through storytelling. Perfume exhibitions are curated around real narratives from diverse participants. Video series and online content are produced to invite the public to “smell the story” behind each person.

One recent event invited people to share their “scented memories” , be it the aroma of grandma’s powder or the earthy scent of rain on farmland. These sensory stories transcend stereotypes and foster human connection.

Small Steps, Big Change

We may be a medium-sized company, but we believe that purpose-driven action no matter how small can inspire societal change. Campaigns that create equal opportunities don’t just change individual lives; they shift perceptions and awaken empathy in customers, partners, and communities.

In a competitive world, we choose to share space to uplift untapped potential and prove that equal opportunity is the foundation of a truly beautiful and sustainable society.