Behind the Creation of a New Fragrance at Scent and Sense

A Story Beyond Just Scent

Many may think that creating a new fragrance is simply about mixing pleasant aromas together. But at Scent and Sense, the development of each scent is a thoughtful, precise, and detail - oriented process. Our goal goes beyond just smelling good. we create fragrances that tell a story, evoke emotions, and build a deep connection with a brand.

Before stepping into the lab, every project starts with a meaningful conversation with our clients. We dive deep to understand the brand identity, business uniqueness, and the emotions they want to evoke. For instance, a beachfront hotel may seek a scent that reflects the sea breeze, relaxation, and tranquility. A café might want a scent that brings a sense of freshness and liveliness.

We call this stage the “ Brand Scent Discovery ” the foundation of crafting a signature scent that aligns with the heart of the brand.

Once we have a clear brief, our team of expert perfumers begins the experimental phase. We work with natural essential oils and premium raw materials sourced globally — from flowers, fruits, woods, herbs, to rare elements like amber and musk.

Various scent combinations are tested in different ratios to find the one that perfectly matches the intended mood. Sometimes it takes dozens of iterations before we reach “ the final formula ” the one that both we and our client say, “This is it.”

Designing a scent isn’t just a technical task  it’s truly an art of sensory storytelling. A well-crafted fragrance speaks without words and can become a brand’s unmistakable identity.

Once we finalize the scent formula, we bring it into real environments  such as hotel lobbies, spas, or retail spaces and install our diffusion systems. This helps us evaluate how the scent disperses, how guests react, and how long the fragrance remains noticeable in the space.

We also collect user feedback to fine-tune the formula. Sometimes, the scent may be too strong for small spaces or too subtle in open areas  we address every detail, no matter how small.

The development process doesn’t end when the client approves the scent. We continue to support with after-sales services including scheduled refills, scent quality checks, and seasonal or campaign-based scent adjustments.

Because at Scent and Sense, we believe that scent is not a luxury . it’s a strategic tool for unforgettable customer experiences.

With over 10 years of expertise in Scent Branding, we’ve learned that a great fragrance is not just pleasant  it must tell a story on behalf of your brand. That belief is infused into every step of our development process.

If you’re looking for a signature scent that sets your business apart. whether it’s a hotel, resort, retail space, or office .we invite you to discover your unique scent with Scent and Sense.