Behind the Development of a New Fragrance by Scent and Sense

A Story of Scent That Is More Than Just a Fragrance

Many may think that "creating a new perfume" is simply mixing scents until they smell pleasant. In reality, developing each fragrance at Scent and Sense is a delicate, refined process filled with attention to every detail. We aim to create a scent that doesn't just smell good but also tells a story, communicates emotions, and builds a deep connection with the brand.

1. Understanding the Brand Identity

Before entering the lab, every project begins with a consultation to understand the brand's identity, business strengths, and the emotions intended for the user. For example, a seaside hotel might need a scent conveying sea breezes, relaxation, and tranquility, while a cafe might want a fragrance that makes visitors feel refreshed and vibrant. We call this step "Brand Scent Discovery," which is the foundation for designing a unique signature scent.

2. Selecting the Finest Ingredients

Once the objective is clear, our perfumers begin experimenting using natural essential oils and high-quality raw materials from around the world—including flowers, fruits, aromatic woods, herbs, and even rare ingredients like amber and musk.

3. The Art of Blending

We mix scents in various proportions to test which combination evokes the desired feeling. Sometimes, a formula is adjusted dozens of times before reaching the "Final Formula" where both we and the client feel, "This is the one." Scent design isn't just technical; it is the art of communication through the senses. A good scent allows people to feel without using words and can truly become a brand's unique "identity."

4. Real-World Testing

After finalizing the formula, we test it in the actual location such as installing a diffusion system in a hotel lobby, spa, or retail store. We observe how the scent disperses, how guests respond, and how long the fragrance lasts. We also collect feedback to fine-tune the formula; no detail is too small to overlook.

5. Continuous Care and Development

Our development process doesn't end when a scent is approved. We provide after-sales services, including fragrance refills, periodic quality checks, and seasonal formula adjustments for holidays or new campaigns. We believe that "scent" is not a luxury, but a vital strategy for creating unforgettable experiences.

With over 10 years in the Scent Branding industry, we deeply understand that a "good scent" doesn't just smell nice must "speak for the brand." That is what we pour into every step of our development process.

If you are looking for a unique scent to differentiate your business whether it’s a hotel, resort, shop, or office come discover your scent with Scent and Sense.