Communicating Fragrance Sustainably: Scent and Sense and the Transmission of Sustainability through Brands and Campaigns

In an era where consumers do not choose products based solely on scent or design but also look for brand values and stances, Sustainability has become a core element deeply influencing decision-making. Scent And Sense Laboratory Co., Ltd., as a leader in developing and creating fragrances for businesses and brands, does not only produce high-quality perfumes but is also committed to seriously "communicating sustainability" through various brands and campaigns.

By aligning business practices with the United Nations Sustainable Development Goals (UN SDGs)—specifically SDG 12: Responsible Consumption and Production—we believe that "scent" can serve as a medium for change to awaken environmental consciousness and responsible consumption.

Brands That Tell a Story of Care

Scent And Sense works with clients to create a Brand Story that means more than just fragrance. We focus on embedding sustainability into the brand's DNA, from the scent design phase to packaging production and marketing communications.

Examples include developing "Zero Waste Scent" brands featuring refillable bottles, recycled materials, and natural bamboo pulp paper boxes. These products include labels explaining raw material sources, the aromatic herb farmers, and extraction processes that reduce water and energy consumption. We believe that honest and transparent stories allow consumers to feel involved and proud to be part of a sustainable consumption cycle.

Campaigns That Create a Ripple Effect

One of our key missions is using "scent" as a representative of environmental movements through campaigns that empower consumer participation.

• “Scent for Sustainability”: A campaign launched with partner stores inviting customers to refill old perfume bottles. Special privileges are offered to those choosing scents with natural or organic ingredients. Social media content sharing the "story behind the scent" helps the public see that choosing sustainable fragrance is an act of caring for the planet.

• “The Memory of Nature”: This campaign invites perfume users to share memories of nature they wish to preserve through "scents". We use these stories to create prototype scents and donate a portion of the proceeds to reforestation projects and local organic farming support.

  
  

Building Partnerships with Shared Goals

Sustainability communication does not happen through Scent And Sense alone but through collaborations with brands, partners, designers, researchers, and youth groups who prioritize the environment.

We work with new-generation Thai designers to create perfume bottles from local materials, such as leftover wood, coconut fiber, or recycled ceramics. Additionally, our scent researchers develop "Low Impact" fragrances by reducing alcohol use or utilizing more eco-friendly synthesis methods.

Every brand that chooses to communicate sustainability faces the challenge of balancing marketing aesthetics with global responsibility. Scent And Sense believes both can go together if designed with intention. For us, "scent" does not end with a sale but starts a deeper level of change.